Software engineer, AI enthusiast, and creator of digital experiences.

I'm Jeff Pegg, a software engineer based in the digital frontier. I'm passionate about building great software and exploring the transformative potential of artificial intelligence. I share insights on development, AI trends, and creating tools that make a meaningful impact.

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AI ROI Measurement: From Hype to Hard Numbers

The AI experimentation phase is over. Organizations are now demanding measurable outcomes, proven cost reductions, and tangible business value from their AI investments. Here's your comprehensive guide to measuring AI ROI, building business cases, and proving the value of AI initiatives in software development and beyond.

The Great AI Code Generation War: Beyond GitHub Copilot's Dominance

The AI code generation landscape is heating up with fierce competition. Tabnine, Codeium, CodeWhisperer, and emerging players are challenging GitHub Copilot's dominance with innovative features, better performance, and specialized capabilities. Here's your guide to navigating the new battlefield of AI-powered coding assistants.